Apple’s decision to lift iOS restrictions on crypto payments is a major development for the crypto industry because it weakens one of the biggest barriers between blockchain applications and the iPhone ecosystem. The change stems largely from Apple’s legal battle with Epic Games, which resulted in court rulings requiring Apple to allow developers to direct users to alternative payment methods outside Apple’s own payment system.
What Changed:
– Crypto apps can facilitate Bitcoin, cryptocurrency, NFT, and Web3-related transactions without being forced to process payments through Apple’s in-app purchase system.
– iOS developers can now include links and buttons that direct users to external payment systems.
– Apple’s traditional commission on these transactions is no longer automatically applied in the same way it was before.
The change opens access to more than a billion iPhone users and makes it easier for:
* Crypto wallets
* Tokenised asset platforms
* Blockchain games
* Decentralised finance (DeFi) apps
* NFT marketplaces
to monetise directly and offer smoother payment experiences. Previously, Apple’s rules and fees made many crypto business models difficult or uneconomical.
* Potential Winners
* Coinbase
* OpenSea
* MetaMask
* Bitcoin and Lightning Network payment apps
* Web3 gaming platforms
These companies can now more easily direct users to external payment flows and avoid a large portion of App Store transaction fees.
This is being viewed by many in the crypto industry as a significant shift in Apple’s relationship with digital assets. While Apple has not fully embraced crypto, the company’s ecosystem is becoming far more accessible to Bitcoin and blockchain applications than it was just a few years ago. The move could accelerate mainstream crypto adoption by making crypto-powered services available to iPhone users with fewer restrictions.
A key detail is that the legal battle is not completely over, and Apple continues to challenge aspects of the court rulings. However, the current App Store changes have already created new opportunities for crypto developers and users.
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