Apple owned Beats has officially launched the Beats 360, a new flagship over ear headphone designed around customization, stronger noise cancellation, improved sound, and workout friendly durability. The headphones were announced on September 22, 2026, with retail availability beginning September 24.
– A Completely New Beats Design:
The Beats 360 retain the recognisable Beats aesthetic, but the biggest change is that both the ear cushions and headband cushion can be removed and replaced.
The headphones come with Performance Knit cushions designed to be breathable and suitable for exercise. Beats also offers UltraPlush cushions for a softer, more traditional premium headphone feel.
There are four main headphone colors:
* Black
* Cloud
* Pink
* Sky
Additional cushion kits are available in several colors, allowing owners to mix and match the appearance.
– Much Stronger Active Noise Cancellation:
Beats says the Beats 360 deliver up to 1.75× more combined active and passive noise cancellation than Beats Studio Pro. This represents one of the biggest technical upgrades over Beats’ previous flagship headphones.
They also include Transparency mode, allowing outside sounds to pass through when you need to hear your surroundings.
– New Acoustic Platform:
The Beats 360 use a new high fidelity acoustic system with custom drivers designed for stronger bass, detail and lower distortion.
They also support:
– Adaptive EQ
– Personalised Spatial Audio
– Dynamic head tracking
– High-quality microphones for calls
– Automatic device switching
– Apple and Android compatibility
For Apple users, Personalised Spatial Audio can create a more immersive experience with compatible content.
– The Big advantage For Workouts:
One of the most unusual aspects of the Beats 360 is that they’re designed to be used during exercise.
They’re the first Beats over ear headphones with an IPX4 sweat and water resistance rating. That doesn’t make them waterproof, but it provides protection against sweat and splashing during workouts.
That’s also why the interchangeable Performance Knit cushions are important, users can potentially switch to a fresh cushion set after exercising.
– Up To 32 hours Of Battery Life:
Beats rates the Beats 360 for up to 32 hours of listening with ANC enabled. A short charge can also provide additional playback time through Fast Fuel charging.
The headphones charge through USB-C.
– Calls and Microphones:
The Beats 360 use a multi-microphone system with an AI-trained algorithm and beam-forming microphones to reduce background noise during calls.
Physical controls are built into the earcups for volume, playback, calls, power and switching listening modes.
– Price And Availability:
The Beats 360 launched at $349.99 in the U.S. They’re available through Apple’s online store and retail locations, as well as other retailers.
Interestingly, Beats is offering additional cushion kits at an introductory $9.99 price in select markets through October 31, 2026, compared with the standard $49.99 price.
Beats 360 vs. AirPods Max:
The Beats 360 occupy an interesting position within Apple’s audio ecosystem.
Feature: Beats 360 – AirPods Max
Type: Over-ear Over-ear
Price: $349.99 Higher-priced premium option
ANC: Up to 1.75× Beats Studio Pro’s combined cancellation Apple’s premium ANC system
Spatial Audio: ✅ ✅
Head tracking: ✅ ✅
Sweat/water resistance: IPX4 Not designed around workout resistance
Replaceable cushions: Ear + headband Ear cushions
Android support: Yes More limited
Customization: Extensive More limited
Battery: Up to 32 hours with ANC Varies by generation/use
The biggest distinction is that Beats is positioning the 360 as a headphone that can move between commuting, work, travel and exercise, rather than being primarily a premium home/travel headphone.
Why The Beats 360 Counts:
The interesting part of this launch isn’t simply that Beats has released another $350 headphone. Beats is changing the concept of what its over ear headphones are supposed to be.
The interchangeable cushions make the product more customizable, while IPX4 protection makes it more practical for exercise. At the same time, Beats has significantly upgraded the acoustic system and ANC to compete in the premium over ear market.
The Summary: The Beats 360 are a new flagship Beats headphone with stronger ANC, improved audio, 32hour battery life, Spatial Audio, IPX4 resistance and a unique interchangeable cushion system, all for $349.99.
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